You Get What You Ask For - Effectively Gathering Information About Your Supporters

Much of CiviCRM’s power lies in its public-facing forms for contributions, membership sign-up and event registrations. Many organizations, however, don’t take advantage of these interactions to better understand the relationships they have with their supporters. This session will focus on developing a strategy to collect demographic and other data with CiviCRM, and using that information for targeting specific groups of contacts. Dan O’Brien, Solutions Architect for Ginkgo Street Labs, will guide session participants through best practices for adding custom data to CiviCRM contact records, using CiviCRM profiles to collect contact information and setting up Smart Groups for automatically segmenting contacts.